File #: RES 21-32    Version: 1 Name: Branding Guidelines
Type: Resolution Status: Passed
File created: 5/27/2021 In control: City Council Regular Meeting
On agenda: 6/15/2021 Final action: 6/15/2021
Title: A Resolution of the Mayor and City Council of the City of Maricopa, Arizona, condensing and updating the previously adopted City logo and brand standards manual and approving and adopting a revised streamlined City of Maricopa Branding Guidelines manual, and authorizing the City Manager to make future revisions to the guidelines as necessary. Discussion and Action.
Sponsors: Nathan Ullyot
Indexes: Community Pride, Spirit, and Relationships, Community Resources and Quality of Life Amenities, Economic Development, Fiscal Policies and Management, Safe and Livable Community , Well Planned Quality Growth and Development
Attachments: 1. Resolution, 2. PowerPoint, 3. Reference Materials, 4. Resolution 08-07, 5. Revised Guidelines

TITLE

A Resolution of the Mayor and City Council of the City of Maricopa, Arizona, condensing and updating the previously adopted City logo and brand standards manual and approving and adopting a revised streamlined City of Maricopa Branding Guidelines manual, and authorizing the City Manager to make future revisions to the guidelines as necessary.  Discussion and Action.

 

AGENDA ITEM DESCRIPTION

On February 5, 2008 the Mayor and City Council approved Resolution 08-07 adopting a new official City logo and brand standards manual which was later amended on February 3, 2009 to include logo usage rules and guidelines.   

 

For reference, please find a copy of the previously adopted Resolution and subsequent identity guidelines manual. 

 

In addition, the streamlined, 11-page document entitled "City of Maricopa | Branding Guidelines Updated March 2021" that we are recommending be approved.  We are also requesting the City Manager be authorized to make future revisions to these guidelines, making these guidelines an internal Administrative policy.

 

This item is being presented by Nathan Ullyot.

 

STAFF RECOMMENDATION

Staff recommends that the Mayor and City Council approve and adopt the City of Maricopa Branding Guidelines to be utilized in concert with the previously adopted City logo and brand standards manual and authorize the City Manager to make future revisions to the guidelines as necessary.