TITLE
The Mayor and City Council shall hear a presentation regarding a new Shop Local Initiative and possibly take action on approval of the program. Discussion and Action.
AGENDA ITEM DESCRIPTION
The Shop Local Campaign is a multi-year campaign initiative to stem retail leakage by raising community-wide awareness of the many benefits of shopping locally and encouraging residents to think Maricopa first. The following are a few ways shopping locally benefits Maricopa residents and the community:
1. Supports Maricopa businesses
2. Keeps dollars in the local economy
3. Builds a strong community
4. Creates jobs and wealth
5. Encourages entrepreneurship
6. Sales tax dollars’ fund community services
Staff is proposing a new initiative, funded with existing advertising budget dollars, that will run from October 5th to December 29th 2016. Kicking-off at the 2016 State of the City
Program Details
The 2016 Shop Local Campaign will engage the business community and residents through a hands on activity called “Copa Bing.”
Why Bingo format
· High Probability of Community and Business Engagement.
· Easy Tracking of Participation.
· Ability to Have Broad Business Categories
· It’s FUN!
Participants enter via social and/or drop off at community ambassador locations
· Copper Sky
· MCE
· Maricopa Chamber of Commerce
· City Hall
· CAC
· High School
· Province
· Maricopa Library
Prizes
· Drawings occur every two weeks during the campaign
· Gift Cards from local businesses
· Bi-weekly prizes $50 cards (Five total)
· Grand prize $250 card
· Blackout prize (full bingo card): Breakfast with the Mayor
· Soliciting businesses to donate items for weekly drawings
Marketing & Promotion
· Billboard
· Print Advertising
· Heavy social media
· Email campaigns
· Direct mail to businesses
· Signage
· HOA presentations
· Why Shop Local - Video Series Featuring Mayor and Council
· Community Ambassadors
Staff will also host a series of three Shop Local meetings to engage commercial...
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